Audience Insights from Meta Ads Performance Data
Analyzed Meta Ads audience performance to identify high-value customer segments and translate data-driven insights into audience targeting, creative strategy, and budget optimization.
Insight Cards
Core Audience
Insight
Customers aged 35–64 consistently delivered the highest purchase volume and stable ROAS.
Action
Expanded the primary audience and shifted messaging toward premium keepsakes and emotional storytelling.
Gift Buyer Opportunity
Insight
Men aged 35–54 achieved higher-quality conversions despite lower purchase volume.
Action
Developed gift-focused creatives tailored to key gifting occasions.
Acquisition Opportunity
Insight
Customers aged 25–34 converted efficiently but showed lower AOV.
Action
Promoted entry-level products and bundle offers to improve acquisition while increasing basket size.
Growth Opportunity
Insight
Customers aged 65+ achieved the highest ROAS but represented a smaller audience.
Action
Scaled budget gradually while validating performance through controlled testing.