Building a Scalable B2B Partnership Pipeline
Developed a structured outreach strategy to identify, qualify, and engage potential partners across the pet care, gifting, and consumer brand ecosystem.
Opportunity & Goal
digixpop primarily reaches customers through direct-to-consumer marketing channels. To expand brand visibility and develop additional customer acquisition opportunities, I explored partnership opportunities with businesses that shared a similar audience and brand positioning.
The goal was to create a repeatable outreach system—not simply send one-off messages—and build a qualified pipeline of potential partners.
Identify businesses with strong customer and brand alignment
Develop segment-specific partnership proposals
Create a consistent outreach and follow-up workflow
Partner Segmentation
Outreach Pipeline & CRM Management
I built a structured CRM workflow to organize prospects by industry, contact information, outreach status, follow-up activity, and next steps. This system helped maintain consistent communication and ensured qualified partnership opportunities were tracked throughout the outreach process.
Pipeline Workflow
Prospect Identified → Qualified → Initial Outreach → Follow-Up → Response → Partnership Discussion → Closed / Not a Fit
Two-Month Outreach Results
496 Prospects Researched
→ 300 Qualified
→ 300 Contacted
→ 45 Responses
→ 20 Partnership Conversations
Partner Qualification Framework
I evaluated potential partners across five criteria to prioritize opportunities with the strongest strategic fit and highest likelihood of execution.
Outreach Message
