Influencer & UGC Marketing
Developing creator partnership strategies that align audience relevance with brand visibility, product education, and conversion-focused outcomes.
Creator Partnership Workflow
Audience & Creator Research
Campaign Briefing
Content Review & Approval
Campaign Launch & Amplification
Outreach & Relationship Building
Creator Sourcing
Performance Reporting & Insights
Project - Paws Taking Over digxipop
Company
digixpop | Vistar3D
Custom 3D Printed Pet Figures / Custom Pet Car Diffuser / Custom Pet Fridge Magnet
Product
Develop a creator-led marketing strategy to increase brand awareness, communicate the emotional value of personalized pet figures, and generate high-quality content assets that could be leveraged across paid advertising, eCommerce, and social media channels.
Marketing Objective
Led the end-to-end execution of influencer marketing campaigns—from creator discovery and partnership development to campaign coordination, content optimization, paid usage licensing, and performance reporting—while collaborating cross-functionally to align creative execution with broader marketing objectives.
My Role
A curated selection of creator collaborations demonstrating how strategic partnerships and authentic storytelling were leveraged to drive brand awareness, product education, and cross-channel marketing performance.
leothecavapookie
sammy__and__gabby
phoebethetricorgi