Multi-Channel Marketing Execution

To maximize campaign reach and drive conversions, I developed and executed an integrated marketing strategy across influencer partnerships, organic social media, email marketing, and community engagement. Each channel played a distinct role in building awareness, encouraging interaction, and driving customers toward purchase.

01. Influencer Marketing

Goal: Drive brand awareness, build trust, and generate purchase intent through authentic creator content.

• Identified and partnered with pet and lifestyle influencers whose audiences aligned with Digxipop's target customers.

• Managed influencer outreach, partnership negotiations, product gifting, creative briefs, and content delivery timelines.

• Coordinated influencer posts within a concentrated campaign window to create a stronger wave of social exposure and traffic.

• Encouraged creators to showcase their personalized figurines, highlight the customization experience, and promote seasonal offers.

• Tracked creator content performance and promotional code usage to evaluate campaign effectiveness.

02. Organic Social Media

Goal: Increase engagement and showcase Digxipop's seasonal customization experience.

• Planned Halloween-themed content across Instagram and TikTok, including Reels, product showcases, and promotional posts.

• Highlighted the transformation from a single photo into a personalized Halloween figurine, making the customization process easy to understand.

• Developed festive content featuring Halloween costumes, themed figurines, and creative gift ideas.

• Maintained consistent campaign visuals and messaging to strengthen brand recognition across social platforms.

03. Email Marketing

Goal: Convert existing subscribers and potential customers through targeted seasonal promotions.

• Planned and executed Halloween promotional emails featuring seasonal products, limited-time offers, and personalized figurine designs.

• Created campaign messaging, subject lines, and email creative to communicate product value and encourage purchases.

• Promoted Halloween customization offers alongside selected product discounts.

• Built urgency through promotional reminders and a final Halloween Last Chance email on October 31.

• Reviewed email engagement and sales performance to identify opportunities for future campaign optimization.

04. Giveaway & Community Engagement

Goal: Boost audience engagement, expand organic reach, and encourage participation.

• Supported a Halloween-themed giveaway featuring personalized figurines to increase excitement around the campaign.

• Developed engaging promotional content and participation messaging to encourage community interaction.

• Leveraged seasonal creative and customized product visuals to encourage sharing and introduce the brand to new audiences.

Cross-Channel Coordination

Throughout the campaign, I aligned influencer content, social media posts, email promotions, and website messaging under a consistent Halloween theme.

By connecting authentic creator storytelling with seasonal product customization and time-sensitive offers, the campaign created multiple touchpoints throughout the customer journey — from initial discovery to purchase consideration and conversion.