Paid Ads & Growth
Developed and optimized paid marketing campaigns for digixpop, a custom pet figurine brand, across Meta, Google, and TikTok to drive brand awareness, qualified traffic, and online conversions.
Analyzed customer purchase data to identify key demographic and behavioral patterns, developing actionable customer personas that informed audience targeting, creative messaging, and campaign strategy.
Campaign
Custom Pet Figure
Custom Pet Car Diffuser
Custom Pet Fridge Magnet
7/4 America 250 Campaign
Objective
Drive Conversions
Product Launch
Product Launch
Holiday Promotion
ROAS
2.92
3.13
2.88
3.07
CPC
$0.64
$0.68
$0.71
$1.35
CTR
3.48%
3.43%
2.27%
3.13%
Paid Creatives
One of the top-performing Meta ad creatives achieved a 4.2× ROAS, generated over 379K impressions, maintained a 3.86% CTR, and delivered an efficient CPC of $0.47. I led the entire creative production process—from concept development and product filming to video editing and voice-over—to produce a high-performing, conversion-focused ad.
Custom Pet Fridge Magnet
Creative A
Refreshed paid creatives for the July 4th America250 campaign with holiday-specific messaging and stronger opening hooks, while conducting A/B testing on the Custom Pet Fridge Magnet creative to optimize engagement and conversions.
Custom Pet Fridge Magnet
Creative B
Custom Pet Car Diffuser
Custom Pet Figure
Growth Optimization Framework
Audience Segmentation
Built prospecting and retargeting audiences based on campaign objectives.
Budget Strategy
Planned media budgets using a target ad spend of 33% of projected sales revenue to balance growth and efficiency.
Creative Testing
Optimized hooks, messaging, and seasonal creative variations through A/B testing.
Performance Optimization
Continuously monitored ROAS, CTR, CPC, and conversions to improve campaign performance.